Art Direction

Holiday Gifting • November 2024

Curate creative direction for our social holiday campaign. Provide clear visual direction for our photography and storyboard each video story with the products we have curated for the holiday season.

10 Days of Glam • August 2024

Curate creative direction for Macy’s 10 Days of Glam, as well as edit in post production. Provide clear visual direction for our photography and storyboard each video story with the products we have curated for the promotion.


Game Day Prep • January 2025

Curate creative direction for Super Bowl hosting essentials. Provide clear set direction, work closely with food stylist to give audience inspiration from products to snacks, and guide photographers and videographers on set.
 

Early Holiday Beauty Gifting • October 2024

Curate creative direction for our Beauty gifting preview advertisements. Provide clear set direction, and guide photographers, videographers, and talent on set.